Public Relations: The Profession And The Practice

Accompanied by online video interviews of leaders in the public relations field, this title explains the fundamental tools of public relations practice, providing a multi-disciplinary understanding of the emerging trends within the field. It provides the user with the ability to create messages usin [...]
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Accompanied by online video interviews of leaders in the public relations field, this title explains the fundamental tools of public relations practice, providing a multi-disciplinary understanding of the emerging trends within the field. It provides the user with the ability to create messages using both the social media and traditional media.