Hospitality Marketing

Offers an introduction that takes an approach to outlining marketing processes in the hospitality industry. This title discusses the eight elements of the marketing mix with direct reference to the specifics of the hospitality industry and approaches the whole process in three stages, as would the h [...]
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Offers an introduction that takes an approach to outlining marketing processes in the hospitality industry. This title discusses the eight elements of the marketing mix with direct reference to the specifics of the hospitality industry and approaches the whole process in three stages, as would the hospitality marketing manager.