Must-have - the hidden instincts behind everything we buy

What do the Volkswagen T2a Bus, the contraceptive pill and Jimi Hendrix have in common? Why does a cold and dry environment make people more likely to speak to strangers? What can World of Warcraft teach us about the world we live? This book takes us through the wonderlands of marketing and media to [...]
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What do the Volkswagen T2a Bus, the contraceptive pill and Jimi Hendrix have in common? Why does a cold and dry environment make people more likely to speak to strangers? What can World of Warcraft teach us about the world we live? This book takes us through the wonderlands of marketing and media to explore the hidden instincts behind our choices.