Simply Marketing Communications

Provides an insight to the core concepts of Marketing Communications. This book sets out the essential themes, theories and topics which students encounter as they explore Marketing Communications. It is designed for students studying both shorter, introductory modules and professional level program [...]
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Provides an insight to the core concepts of Marketing Communications. This book sets out the essential themes, theories and topics which students encounter as they explore Marketing Communications. It is designed for students studying both shorter, introductory modules and professional level programmes.