Strategic Management

Students trying to navigate the strategy jungle may lose sight of the fact that strategic management is about creating value in an organization. Understanding strategic management is a core part of all business qualifications and this textbook brings a new and easy-to-follow understanding of this vi [...]
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Students trying to navigate the strategy jungle may lose sight of the fact that strategic management is about creating value in an organization. Understanding strategic management is a core part of all business qualifications and this textbook brings a new and easy-to-follow understanding of this vital business function. In addition to walking the student through the basics of the subject, the authors provide an array of analytical tools to help facilitate a thorough understanding of strategic management. The book addresses thoroughly the impact of financial markets on a firma (TM)s strategic capabilities, as well as looking at other challenging environmental factors. Aided by student-friendly features such as 'managing in the real world' applications in each chapter, Strategic Management will help students to excel in the strategic management classes and better prepare them for the real business world.