The Ad-Makers: How the Best TV Commercials Are Produced

The Ad-Makers looks at the cinematic form where commerce and creativity collide most dramatically: the TV commercial. Featuring interviews from top professionals in the field, the book provides the kind of behind-the-scenes expertise that it usually takes a lifetime of professional practice to acqui [...]
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The Ad-Makers looks at the cinematic form where commerce and creativity collide most dramatically: the TV commercial. Featuring interviews from top professionals in the field, the book provides the kind of behind-the-scenes expertise that it usually takes a lifetime of professional practice to acquire. Gathered from the disciplines of cinematography, directing, producing, and editing, the filmmakers tell the stories behind the making of some of the world s top commercials. Each chapter includes an overview of best practice and a host of images stills from the spots themselves and concept visuals. Exploring the creative process from conception to post-production, "The Ad-Makers "also covers developments within the industry precipitated by the digital age and the new challenges placed on ad-making by the explosion of social media. With special focus on the shooting and production elements of making a television advert, this book is ideal for all filmmakers who want to build a career in advertising or even feature films. The stories behind some of the best-known TV commercials, as told by the people who made them Top producers, designers, storyboarders, directors, editors, and visual effects creatives reveal the secrets of the television advertising industry"