Social Marketing and Social Change: Strategies and Tools For Improving Heal

Focusing on the use of marketing principles and techniques to develop population-based health promotion and disease prevention programs, this book places a practical emphasis for incorporating a marketing orientation and marketing techniques to address the diverse range of issues and problems that a [...]
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Focusing on the use of marketing principles and techniques to develop population-based health promotion and disease prevention programs, this book places a practical emphasis for incorporating a marketing orientation and marketing techniques to address the diverse range of issues and problems that are encountered in practice of public health.