Sales Management

Covers the basic topics in sales management while emphasizing customer loyalty, customer relationship management, and the effects of technology on the sales function. This text reflects the trends and is designed to prepare students for the additional management responsibilities they are likely to e [...]
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Covers the basic topics in sales management while emphasizing customer loyalty, customer relationship management, and the effects of technology on the sales function. This text reflects the trends and is designed to prepare students for the additional management responsibilities they are likely to encounter in the real world.