Introduction to Retailing

Full-color, completely current, and packed with real-world cases and practical applications, this market-leading text brings retailing to life, vividly illustrating how fun, exciting, challenging, and rewarding a career in retailing can be, while helping you hone your skills and creativity to prepar [...]
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Full-color, completely current, and packed with real-world cases and practical applications, this market-leading text brings retailing to life, vividly illustrating how fun, exciting, challenging, and rewarding a career in retailing can be, while helping you hone your skills and creativity to prepare for success in the fast-moving retail industry.