Principles Of Retailing

Referring to examples of change and best practice in modern retail management, this work gives students a grounding in: the changing retail environment; managing change in the retail sector; understanding the supply chain; and mastering retail operations. It reflects the global nature of the field b [...]
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Referring to examples of change and best practice in modern retail management, this work gives students a grounding in: the changing retail environment; managing change in the retail sector; understanding the supply chain; and mastering retail operations. It reflects the global nature of the field by taking an international/pan-European approach.