The Kennedy Mystique

Based on the National Geographic film "The Kennedy Mystique", this book chronicles how the first truly "media-genic" American political family crafted a public image that would make them outstanding icons of the twentieth century. More than 150 colour and black and white photographs tell a unique ve [...]
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Based on the National Geographic film "The Kennedy Mystique", this book chronicles how the first truly "media-genic" American political family crafted a public image that would make them outstanding icons of the twentieth century. More than 150 colour and black and white photographs tell a unique version of the Kennedy's story, focusing on both Kennedy's heightened awareness of public image and his respect for the power of photography. Many aspects of the Kennedy family have been scrutinized, but an in-depth look at how John and Jackie Kennedy embraced photography and the new mass appeal of television and used them to sell their image has been largely ignored. "The Kennedy Mystique" will be the first book to delve into that relationship - between the Kennedy's and the camera - and in so doing, will allow the reader a new perspective on their much-scrutinized lives.More than just a book of pictures, "The Kennedy Mystique" divulges the stories behind the images - that JFK had worked briefly for the International Press, that Jackie had been a photographer for the "Washington Times-Herald", and that together they understood the importance of the new medium of television, and took full advantage of new and lighter cameras by inviting photographers to follow them everywhere and even to join their family on vacations. Readers will discover that the lovely gentle photos of Jack and Jackie putting the children to bed were staged, while heart warming stories of Jack laughing with John on Halloween were not. Setting this book apart are unique photo commentaries from Kennedy experts and insiders that offer a fascinating perspective on the images as historical records, tools for promotion, and iconography.