Managing Innovation: Integrating Technological, Market and Organizational Change

Managing Innovation is the market leading textbook for advanced undergraduate and post graduate courses in innovation. To date over four editions we have sold over 66,000 copies and we should sell over 70,000 copies by the time the fifth edition has published. In this new edition, alongside planned [...]
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Managing Innovation is the market leading textbook for advanced undergraduate and post graduate courses in innovation. To date over four editions we have sold over 66,000 copies and we should sell over 70,000 copies by the time the fifth edition has published. In this new edition, alongside planned content updates, the authors plan to focus on the needs of academic faculty, helping to minimize the time and effort involved in the preparation, delivery and assessment of a course on innovation.