Management and Creativity: From Creative Industries to Creative Management

Explores the relationship between the management of creativity and creative approaches to management. This work challenges the stereotypical opposition between 'creatives' and 'suits', and looks at the place of creative organisations and creative business management in a new creative economy, based [...]
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Explores the relationship between the management of creativity and creative approaches to management. This work challenges the stereotypical opposition between 'creatives' and 'suits', and looks at the place of creative organisations and creative business management in a new creative economy, based on ideas, images and information.