Music Distribution: Selling Music in the New Entertainment Marketplace

A comprehensive study of the record industry distribution system. It has a "real" hands-on approach. Distribution is but one aspect of the business end of this industry, arguably the most vital. The importance of distribution is stressed along with the importance of other contiguous aspects such as [...]
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A comprehensive study of the record industry distribution system. It has a "real" hands-on approach. Distribution is but one aspect of the business end of this industry, arguably the most vital. The importance of distribution is stressed along with the importance of other contiguous aspects such as sales, marketing, and promotions, including music-video, radio, retail, trades, consumer print, street-promotions, and college-networks.