Guide to Business Planning

Covers various aspects of preparing and using a business plan. This title includes: tools for analysing the market, customers, competitors, and the business environment; techniques for examining and choosing between alternative strategic options; and, a business planning model to help prepare financ [...]
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Covers various aspects of preparing and using a business plan. This title includes: tools for analysing the market, customers, competitors, and the business environment; techniques for examining and choosing between alternative strategic options; and, a business planning model to help prepare financial forecasts.