The Fundamentals of Branding

"The Fundamentals of Branding" introduces readers to the basic principles behind the creation and development of successful brands. This book is designed to give readers a broad understanding of the key stages and methodologies adopted in the brand development process, illustrated by interviews with [...]
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"The Fundamentals of Branding" introduces readers to the basic principles behind the creation and development of successful brands. This book is designed to give readers a broad understanding of the key stages and methodologies adopted in the brand development process, illustrated by interviews with major industry professionals.