As information technology becomes increasingly essential within organizations, the reputation and role of the CIO has been diminishing. To regain credibility and avoid obscurity, CIOs must take on a larger, more strategic role. Here is a blueprint for doing exactly that.
Marianne Broadbent is associate dean at Melbourne Business School (MBS) and a Gartner Fellow with Gartner, Inc., and coauthor of Leveraging the New Infrastructure (HBS Press, 1998).