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The Fundamentals of Branding (häftad)
Fler böcker inom
Format
E-bok
Filformat
EPUB med LCP-kryptering (0.0 MB)
Om LCP-kryptering
Nedladdning
Kan laddas ned under 24 månader, dock max 6 gånger.
Språk
Engelska
Antal sidor
184
Utgivningsdatum
2017-11-02
Förlag
Bloomsbury Publishing PLC
ISBN
9781350034617

The Fundamentals of Branding E-bok

E-bok (LCP),  Engelska, 2017-11-02
436
Läs i Bokus Reader för iOS och Android
Finns även som
Branding is a discipline that has emerged over the last century to become a ubiquitous force in marketing. The Fundamentals of Branding offers an overview of the foundations of building, developing and maintaining brands.

It provides insight into key aspects such as targeting audiences, trends, brand structures and brand architecture, and examines the fundamental client/agency relationship. It also places branding in a global context and discusses its relation to business practice as well as other creative disciplines.

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