An introduction to the practices and perspectives of advertising. It explores the industry and those who work in it and examines the reasons why companies and organizations advertise; how they research their markets; where they advertise and in which media; and the principles and techniques of persu[...]
"The Aging Intellect" is written for the large number of professionals caring for independently living older people, and provides them with an array of suggestions (beyond exercising and eating right) that can improve, maintain or maximize the quality of their clients' mental abilities for as long a[...]
The purpose of this book is to provide guidance on the specification, performance, use and interpretation of the Electric Cone Penetration Test (CPU), and in particular the Cone Penetration Test with pore pressure measurement (CPTU) commonly[...]
James is asked to sort the flyers for the school fete. Butterflies, balloons, birds and even an aeroplane aren't what his teacher had in mind! Nevertheless, James ends up saving the day. Illustrated by Philippe Dupasquier[...]
Offers what the teacher needs to teach a classic book. This book features speaking and listening activities. It also offers assessment guidance.[...]
Exploring French women's passion for looking and feeling good, a British expatriate explains the secrets of French beauty, describing how French women achieve maximum effect with the least amount of effort through their passion for face cream, silk lingerie, and shopping as exercise. Original. 50,00[...]
Because of the growing interest among petroleum, recycling, and other industries, sustainability is central to chemical engineers and students. "Sustainable Development in the Process Industry" not only explores but also demonstrates practical solutions for using sustainable technologies, focusing o[...]
Now in its third edition, Management Science helps business professionals gain the essential skills needed to develop real expertise in business modeling. The biggest change in the text is the conversion of software from Crystal Ball to Risk Solver to reflect changes in the field. More coverage of[...]
Praise for the "First Edition""Finally, a book devoted to dynamic programming and written using the language of operations research (OR) This beautiful book fills a gap in the libraries of OR specialists and practitioners."
--"Computing Reviews"This new edition showcases a focus on modeling and [...]
The ROI of Social Media uncovers the tactics and tools used by the largest and most successful corporations and agencies to monitor and measure the return on their investments in social media. Guy R. Powell, Steven W. Groves and Jerry Dimos have done the hard work to uncover and reveal the secrets t[...]
How to Improve the Return on Your Social MarketingInvestment This book more than adequately covers this increasinglyimportant topic, as social media begins to take its rightful placeon the center stage of not just marketing but a number of businessdisciplines. ROI of Social Media is an excellent ana[...]
THE PRACTICAL WRITER provides you with a manageable and accessible step-by-step approach to writing, from the one-paragraph essay to the five-paragraph essay, and beyond it into the research-driven paper. This text clearly and succinctly presents everything you need know to master college-level writ[...]
THE PRACTICAL WRITER WITH READINGS provides you with a manageable and accessible step-by-step approach to writing, from the one-paragraph essay to the five-paragraph essay, and beyond it into the research-driven paper. This text clearly and succinctly presents everything you need know to master coll[...]