The rational analysis method, first proposed by John R. Anderson, has been enormously influential in helping us understand high-level cognitive processes. 'The Probabilistic Mind' is a follow-up to the influential and highly cited 'Rational Models of Cognition' (OUP, 1998). It brings together devel[...]
Inspiring and motivating students from the moment it published, Organic Chemistry has established itself in just one edition as the students' choice of organic chemistry text. This second edition takes all that has made Organic Chemistry the book of choice, and has refined and refocused it to produc[...]
Cognitive processes enable us to experience the world around us. This book provides an insight into this subject, leading readers through such topics as attention, memory, judgment, and decision making, and introducing various computational and imaging techniques.[...]
Do renewable energy sources really provide a realistic alternative to fossil fuels? How does wind power compare to nuclear power, in terms of the energy it can generate? How do we get energy from the tides, and is it really a useful source of power? Energy Science: Principles, Technologies, and Impa[...]
Cardiac Catheterization and Coronary Angiography is the first handbook-sized practical training guide for cardiology medical and technical personnel who want easily accessible, detailed information on how to perform a comprehensive left and/or right heart catheterization procedure, choose the correc[...]
This exciting new title provides a comprehensive introduction to the main theoretical and managerial issues of B2B marketing. It raises readers' awareness of the significance of B2B marketing in modern economies, in both local and global contexts. The book shows that B2B marketing is about managing [...]
Cancer is a problem that touches virtually everyone either directly or indirectly. As one of the biggest killers in the Western world it is feared by many people. In this Very Short Introduction, Nick James examines the trends and treatment of cancer, looking at efforts to develop treatments, resear[...]
Deserts make up a third of the planet's land surface, but if you picture a desert, what comes to mind? A wasteland? A drought? A place devoid of all life forms? Deserts are remarkable places. Typified by drought and extremes of temperature, they can be harsh and hostile; but many deserts are also sp[...]
An understanding of economics is vital to any understanding of why environmental problems occur and what best to do about them. This book provides an introduction to the subject of environmental economics without assuming any in-depth prior knowledge of economics. Part one explains the fundamental e[...]
At the core of good research lies the careful design of experiments. Yet all too often a successful design comes only after a painful trial-and-error process, wasting valuable time and resources. Experimental Design for the Life Sciences teaches the reader how to effectively design experiments to en[...]
What is social policy, and why are welfare systems important? How have they been affected by the global financial crisis? The fourth edition of this well-respected textbook provides an excellent introduction to social policy in the twenty-first century. Expert contributors examine the development, d[...]
This Very Short Introduction is a celebration of rivers in all their diversity. Nick Middleton covers a wide and eclectic range of river-based themes, from physical geography to mythology, to industrial history and literary criticism. Worshipped and revered, respected and feared, rivers reflect both[...]
Do renewable energy sources really provide a realistic alternative to fossil fuels? How much power can be obtained from all the various forms of energy? Can global warming be combated with the energy technologies currently available? Energy Science: Principles, Technologies, and Impacts enables the [...]
This stimulating text provides a truly international perspective, with a wealth of real life examples from developed and emerging countries to help students envisage how organizations across the globe practise business. Thoroughly updated and revised to give students a deeper understanding of the k[...]
The Challenges of Intra-Party Democracy provides a comprehensive examination of both the concept and the practice of intra-party democracy (IPD). Acknowledging that IPD is now widely viewed, among both democratic practitioners and scholars, as a normative good, this volume suggests that there is no [...]
The human brain has some capabilities that the brains of other animals lack. It is to these distinctive capabilities that our species owes its dominant position. Other animals have stronger muscles or sharper claws, but we have cleverer brains. If machine brains one day come to surpass human brains[...]
Forged in the Dustbowl of the 1930s, in an America crippled by the Great World Recession, this humble man found solace in song, and soon those songs became the voice of the People - men and women who had seen their lives deracinated and destroyed by the vicissitudes of global economic forces beyond [...]
Pictures from the past powerfully shape current views of the world. In books, television programs, and websites, new images appear alongside others that have survived from decades ago. Among the most famous are drawings of embryos by the Darwinist Ernst Haeckel in which humans and other vertebrates [...]
Deals with a motivating short course for students preparing for the Cambridge Preliminary English Test.[...]
Deals with a motivating short course for students preparing for the Cambridge Preliminary English Test.[...]