Written by two leading experts on experimental methods, this concise text covers the major aspects of experiment design, analysis and interpretation in clear language. Students learn how to design randomised experiments, analyse the data and interpret the findings. Beyond the authoritative coverage [...]
"Expanded and updated edition incorporates data from more than 100 new studies, shedding light on the cost-effectiveness and efficiency of various campaign tactics, including door-to-door canvassing, e-mail, direct mail, and telephone calls. Two new chapters focus on the effectiveness of mass media [...]