'Write to Sell' is a concise, inspirational and practical guide to creating words and copy that will help you to sell, sell, sell! Now fully updated, this bestselling book is aimed at anyone (from small to large companies) who needs to write sales copy (emails, letters, brochures, proposals, bid do[...]
"We ordered coffee, cut open a human brain and discovered the secret of persuasive copywriting." A chance encounter with a neuroscientist showed Andy Maslen that his belief in the power of emotion was founded on hard science. Over coffee, the two discussed brain anatomy and the reason-defying power [...]
How to Set Up and Run Your Own Profitable Copywriting Business.