This comprehensive introduction to fundraising management provides a thorough grounding in the principles underpinning professional practice. Much more than a 'how-to' guide, the book critically examines the key issues in fundraising policy, planning and implementation, and introduces the most impor[...]
Building Donor Loyalty is a hands-on guide written for professional fundraisers that outlines the factors that drive donor retention, explains how to keep donors committed to an organization, and offers suggestions for developing donor value over time.[...]
"Rules of Thumb" is a concise, user-friendly, and affordable handbook developed around students' real writing needs. An invaluable companion for writers at all levels, it gives students the advice they need on writing, research, grammar, and style in a clear and engaging voice. Reflecting the most c[...]