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Tested Advertising Methods (Häftad)
av John Caples, Fred E. Hahn
ISBN: 9780130957016 - UTGIVEN:
199806
A legend in advertising for more than 60 years, John Caples's classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes in the field.[...]
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