a- How are the emerging economies of China and India affecting the global business environment? a- What impact has the global financial crisis had on the way businesses operate? a- How should business leaders in the age of the multinational enterprise approach their social and ethical responsibil[...]
Introducing IB from a global perspective, this book includes case studies covering MNEs and SMEs from a variety of countries. It encourages students to think critically and emphasises the role of contemporary issues such as CSR, ethics, governance and global warming.[...]