The ROI of Social Media uncovers the tactics and tools used by the largest and most successful corporations and agencies to monitor and measure the return on their investments in social media. Guy R. Powell, Steven W. Groves and Jerry Dimos have done the hard work to uncover and reveal the secrets t[...]
How to Improve the Return on Your Social MarketingInvestment This book more than adequately covers this increasinglyimportant topic, as social media begins to take its rightful placeon the center stage of not just marketing but a number of businessdisciplines. ROI of Social Media is an excellent ana[...]