Sökresultat för: John A. Quelch
The Global Market: Developing a Strategy to Manage Across Borders (Inbunden)
avJohn A. Quelch, Rohit Deshpande
ISBN: 9780787968571 - UTGIVEN: 2004-07-31
All Business Is Local: Why Place Matters More Than Ever in a Global, Virtual World (Inbunden)
avJohn A. Quelch, Katherine E. Jocz
ISBN: 9781591844655 - UTGIVEN: 201202Why businesses should never underestimate the power of place. Today's business leaders are so obsessed with all things global and virtual that they risk neglecting the critical impact of physical place. It's a paradox of the Internet age: now that it's possible for businesses to be everywhere at onc[...]
The New Global Brands (Inbunden)
avJohn A. Quelch, Nathalie Laidler-kylander
ISBN: 9780324320237 - UTGIVEN: 2005-02-03Twelve Harvard Business School case studies examine how prominent international non-profit groups have defined their mission, developed their brand name as a marketing tool, and assessed their brand's strength as a trusted charity.[...]
