Sökresultat för: Leslie Kanuk
Consumer Behavior (Häftad)
avLeon G. Schiffman, Leslie Kanuk
ISBN: 9780137006700 - UTGIVEN: 200908This is a Pearson Global Edition. The Pearson Editorial team worked closely with educators around the world to include content especially relevant to students outside the United States.For undergraduate and graduate consumer behavior courses.
The text that set the standard for consumer behav[...]
Consumer Behaviour (Häftad)
avLeslie Kanuk, Havard Hansen, Leon G. Schiffman
ISBN: 9780273736950 - UTGIVEN: 201110Consumer Behaviour focuses not only on what consumers buy, but also why they buy, when they buy, where they buy and how they evaluate their purchase, and how they ultimately dispose of it.The second edition has been thoroughly adapted and revised to reflect European conditions, and to focus attentio[...]
