Sökresultat för: Michael Maddock
Brand New: Solving the Innovation Paradox -- How Great Brands Invent and La (Häftad)
avMichael Maddock, Paul B. Brown
ISBN: 9780470643594 - UTGIVEN: 2011-05-31People like new products. They go out of their way to search for new products. However, companies are truly terrible at providing new products that meet their needs. They do not have a disciplined, replicable process that employs a mix of creativity and science to introduce new products efficiently [...]
