Sökresultat för: Nathalie Laidler-kylander
The New Global Brands (Inbunden)
avJohn A. Quelch, Nathalie Laidler-kylander
ISBN: 9780324320237 - UTGIVEN: 2005-02-03Twelve Harvard Business School case studies examine how prominent international non-profit groups have defined their mission, developed their brand name as a marketing tool, and assessed their brand's strength as a trusted charity.[...]
The Brand IDEA: Managing Nonprofit Brands with Integrity, Democracy and Aff (Häftad)
avNathalie Laidler-kylander
ISBN: 9781118555835 - UTGIVEN: 2013-12-31Offering a new framework for nonprofit brand management, this book presents the model Brand IDEA (Identity, Democracy, Ethics and Affinity).[...]
