Research on the influence of culture on consumer decision-making and consumption behavior has witnessed tremendous growth in the last decade. With increasing globalization, managers are becoming increasingly aware that operating in multiple markets is crucial for firms' survival and growth. As the w[...]

Creating New Markets in the Digital Economy looks at how digitisation is radically changing the way we buy and experience products and services. Sharing her unique perspective of both business and academia, Irene Ng examines the implications of digital connectivity, including the need to design and [...]

This title features: a pocket handbook on the practical and safe use of drugs in inflammatory bowel disease to achieve best patient outcome in day-to-day practice; a book written by experts in inflammatory bowel disease covering the latest and most promising treatment modalities in patients with sim[...]

If we know this story, we haven t seen it yet in American fiction, not until now. . . . Deep, heartfelt. "The New York Times Book Review"
Lydia is dead. But they don t know this yet. So begins this exquisite novel about a Chinese American family living in 1970s small-town Ohio. Lydia is the fav[...]

Defined by its distinct performance style, stage practices, and regional and dialect based identities, Cantonese opera originated as a traditional art form performed by itinerant companies in temple courtyards and rural market fairs. In the early 1900s, however, Cantonese opera began to capture mas[...]

SEMAT (Software Engineering Methods and Theory) is an international initiative designed to identify a common ground, or universal standard, for software engineering. It is supported by some of the most distinguished contributors to the field. Creating a simple language to describe methods and practi[...]

Introduces students to the key issues and debates in the subject. This work focuses on the impact of bilingualism on cognitive resources and the social forces that moderate it. It presents significant articles by key names, and serves as a useful resource for students and researchers of Applied Ling[...]

Queueing analysis is a vital tool used in the evaluation of system performance. Applications of queueing analysis cover a wide spectrum from bank automated teller machines to transportation and communications data networks. Fully revised, this second edition of a popular book contains the significan[...]

The Third Edition of the standard textbook and reference in the field of semiconductor devices This classic book has set the standard for advanced study and reference in the semiconductor device field. Now completely updated and reorganized to reflect the tremendous advances in device concepts and p[...]