Sökresultat för: Philip R. Cateora
International Marketing (Inbunden)
avPhilip R. Cateora, John Graham, Mary C. Gilly
ISBN: 9780073529974 - UTGIVEN: 201211"International Marketing" by Cateora, Gilly, and Graham has been a pioneer in the field of international marketing. The authors continue to set the standard in this edition with new and expanded topics that reflect the swift changes of the competitive global market, as well as increased coverage of [...]
International Marketing (Häftad)
avPervez Ghauri, Philip R. Cateora
ISBN: 9780077122850 - UTGIVEN: 201003The third edition of "International Marketing" provides a complete introduction to international marketing in the twenty-first century. With up-to-date coverage of all core topics, an accessible writing style and distinct emphasis on culture, this new edition facilitates a deeper understanding of th[...]
