Business history needs a shake-up, Philip Scranton and Patrick Fridenson argue, as many businesses go global and cultural contexts become critical. "Reimagining Business History" prods practitioners to take new approaches to entrepreneurial intentions, company scale, corporate strategies, local infr[...]
Flexibility, specialization, and niche marketing are buzzwords in the business literature these days, yet few realize that it was these elements that helped the United States first emerge as a global manufacturing leader between the Civil War and World War I. The huge mass production-based businesse[...]
Designed to encourage critical thinking, the Major Problems in American History series introduces students to both primary sources and analytical essays on important topics in U.S. history. The central theme of this volume asserts that the history of business is inexorably linked to politics and cul[...]