Principles Of Responsible Management offers an international, scientifically sound, and strictly practice-related perspective. It is the first official textbook of the United Nations for the Principles for Responsible Management Education (Pr me) academic network, and a reference book for companies [...]
Communicating Globally: Intercultural Communication and International Business provides students with a cultural general awareness of diverse world views, valuable insights on understanding and overcoming cultural differences, and a clear path to international business success. This text integrates [...]
STRATEGIES CONCEPTS AND CASES FOR INTEGRATED MARKETING COMMUNICATION.