The story of public relations in Britain was shaped by the economic hardships of the inter-war years. It was a profession established by a group of liberal-minded officials, whose manner and methods would heavily influence post war organisations such as UNESCO. Central to the startling story of Bri[...]

Learn what makes a client trust you to be their financial advisor. Put the power of story telling into selling financial products. The authors explain the process of making these intuitive connections, then translate their findings into understandable and practical strategies that any financial prof[...]

You have a great idea, now what? That first mile--where an innovation moves from an idea on paper to the market--is often plagued by failure. In fact, less than one percent of ideas launched by big companies end up having real impact. The ideas aren't the problem. It's the process. The First Mile [...]

A great workshop says as much about self-expression as it does efficiency and convenience. In The Workshop readers get an inside look at some outstanding shops, how they evolved, and how they suit the individual needs of the woodworkers who own them. Features over 300 full-color photographs and draw[...]

More than a decade ago, Clayton Christensen's breakthrough book "The Innovator's Dilemma" illustrated how disruptive innovations drive industry transformation and market creation. Christensen's research demonstrated how growth-seeking incumbents must develop the capability to deflect disruptive atta[...]