This thought-provoking book chronicles the evolution of marketing theories and the rationales behind them. The authors present a typology for the twelve schools of marketing thought, and describe a comprehensive metatheoretical framework based on six basic criteria. They also develop a list of conce[...]

"Jagdish's autobiography tells a fascinating life story in a few hundred pages of what it is to be, in one person, a scholar, change agent, advisor, and entrepreneur, in other words, a Renaissance Man." Philip Kotler The Accidental Scholar is the autobiography of Professor Jagdish N. Sheth, a renown[...]

Trapped.For eleven-year-old Gopal and his family, life in their rural Indian village is over: We stay, we starve, his baba has warned. They flee to the big city of Mumbai in hopes of finding work and a brighter future. Gopal is eager to help support his struggling family, so when a stranger approach[...]

With universal appeal (everyone poos, after all), this witty, illustrated description of over two dozen dookies (each with a medical explanation written by a doctor) details what one can learn about health and well-being by studying what's in the bowl. A floater? It's probably due to a buildup of ga[...]

This book is an integrated approach to kinematic and dynamic analysis. The matrix techniques presented are fully applicable to two- or three-dimensional systems.[...]

With universal appeal (everyone poops, after all), this witty, illustrated description of over two dozen dookies (each with a medical explanation written by a doctor) details what one can learn about health and well-being by studying what's in the bowl. A floater? It's probably due to a buildup of g[...]

What goes in must come out. It's that simple. But what does it all mean? Therein lies the mysteryand the key to your health and happiness. In this entertaining and fact-filled guide, the authors of the best-selling What's Your Poo Telling You? expand their probing inquiry into the workings of the hu[...]

Marking a landmark work of reference for the field, the Wiley Encyclopedia of Marketing spans six subject volumes and is the first international, multi-volume encylopedia of marketing.[...]

The authors of the bestselling book What's Your Poo Telling You? deliver a whole new year's worth of facts, tales, trivia, and illustrated descriptions, covering the ins and outs of poo, pee, and farts![...]