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  1. Customer Relationship Management (Inbunden)

    av

    Simon Knox, Stan Maklan, Adrian Payne

    ISBN: 9780750656771 - UTGIVEN: 200210

    "Customer Relationship Management" presents a ground-breaking strategic framework for successful CRM policy. Built around Professor Payne's five key processes, the book demonstrates a systematic management progression that will guarantee the maximum impact and efficiency of a CRM programme. The book[...]

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    från 710.00 kr
  2. Customer Relationship Management (Pocket)

    av

    Francis Buttle, Stan Maklan, Francis Buttle

    ISBN: 9781138789838 - UTGIVEN: 2015-03

    Customer Relationship Management Third Edition is a much-anticipated update of a bestselling textbook, including substantial revisions to bring its coverage up to date with the very latest in CRM practice. The book introduces the concept of CRM, explains its benefits, how and why it can be used, the[...]

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    från 585.00 kr