Sökresultat för: Tony Aperia
Strategic Brand Management (Häftad)
avKevin Lane Keller, Tony Aperia, Mats Georgson
ISBN: 9780273737872 - UTGIVEN: 201111Strategic Brand Management 2e provides a comprehensive and up-to-date treatment of the subjects of brands, brand equity, and strategic brand management. Strategic brand management involves the design and implementation of marketing programmes and activities to build, measure, and manage brand equity[...]
Brand Relations Management (Häftad)
avTony Aperia, Rolf Back
ISBN: 9788763001212 - UTGIVEN: 2004-04Brand Relations Management is a book for all those interested in strategy and marketing. The Brand Relations Management model consists of eight phases: Vision, Culture, Identify, Define, Architecture, Engage, Capitalize and Measure. Its main focus is to align managers, employees and important stakeh[...]
