In the summer of 2008 the Van Leeuwen team rolled out their first two yellow ice cream trucks in New York City. Now, with over seven years of ice cream making under their belts, Laura, Ben, and Pete are delighted to share their recipes and stories with you.With an emphasis on traditional practices a[...]
Multimodal Discourse outlines a new theory of communication for the age of interactive media. Gunther Kress and Theo Van Leeuwen provide students with a wide-ranging analysis of the various communication styles and the ways by which text is now understood as the interaction of sound, music, vision, [...]
The Handbook of Visual Analysis is a rich methodological resource for students, academics, researchers and professionals interested in investigating the visual representation of socially significant issues. The Handbook Offers a wide-range of methods for visual analysis: content analysis, historical[...]
Should I be concerned if my cycles are rarely 28 days? Why do I often feel so emotional before my period? And how can I know when my period's really going to start? If you're a teenage girl, you've probably asked yourself these questions and many more. Now Cycle Savvy has the answers that will help[...]
Adding a new introduction and two previously unpublished papers, Discourse and Practice: New Tools for Critical Discourse Analysis brings together Van Leeuwen's methodological work on discourse analysis of the last 15 years. Discourse, Van Leeuwen argues, is a resource for representation, a knowled[...]
Voice has returned to both theoretical and artistic agendas. In the digital era, techniques and technologies of voice have provoked insistent questioning of the distinction between the human voice and the voice of the machine, between genuine and synthetic affect, between the uniqueness of an indivi[...]
This text explores what speech, music and other sounds have in common. It gives a description of the way perspective, rhythm, textual quality and other aspects of sound are used to communicate emotion and meaning. It draws on a wealth of examples from radio (disc jockey and newsreading speech, radio[...]
Introducing Social Semiotics uses a wide variety of texts including photographs, adverts, magazine pages and film stills to explain how meaning is created through complex semiotic interactions. Practical exercises and examples as wide ranging as furniture arrangements in public places and advertisin[...]
This second edition of the landmark textbook Reading Images builds on its reputation as the first systematic and comprehensive account of the grammar of visual design. Drawing on an enormous range of examples from children's drawings to textbook illustrations, photo-journalism to fine art, as well a[...]
'This textbook is really a road map for how research in new media should evolve. It offers such an overwhelming variety of examples, it is so clearly written, and it is so stimulating in research topics. This book should be the base of MA courses all over the world' - Jan Renkema, Tilburg University[...]
"The Language of Colour" provides a fresh approach to the study of colour. Moving on from the meanings of single colours, Theo van Leeuwen develops the theory that many different features shape the way we attach meaning to the colours we see in front of us, and the idea that colour schemes are more [...]
"The Language of Colour" provides a fresh approach to the study of colour. Moving on from the meanings of single colours, Theo van Leeuwen develops the theory that many different features shape the way we attach meaning to the colours we see in front of us, and the idea that colour schemes are more [...]
Over the last 60 years the increasing knowledge of transition metal chemistry has resulted in an enormous advance of homogeneous catalysis as an essential tool in both academic and industrial fields. Remarkably, phosphorus(III) donor ligands have played an important role in several of the acknowledg[...]
The Green's function method is one of the most powerful and versatile formalisms in physics, and its nonequilibrium version has proved invaluable in many research fields. This book provides a unique, self-contained introduction to nonequilibrium many-body theory. Starting with basic quantum mechanic[...]
Merciless Marvin the Magnificent is not your average theater mouse. He's a crime boss. Along with his mouse gang, Fats the Fuse and Raymond the Rat, he spends his days watching gangster movies in their theater home, and pulling the occasional heist involving popcorn machines and candy bars. But Marv[...]
Written in the award-winning "Incredibly Easy!" style, this book provides complete and clear explanations of how drugs act and interact in the treatment of disease. Focusing on mechanisms of drug action, the book details specific drugs by pharmacologic class for all body systems as well as drugs for[...]
More than anything, ten-year-old Weezie wants to please her momma. She babysits her spoiled half-sister, Ruth Ann, and little Jackson. She makes tea for Momma in Gramma Emmeline s beautiful teapot. She even tries to cook dinner. But nothing turns out quite right. And Momma is never pleased. Hard tim[...]
"Yoga: Critical Alignment" is an innovative, illustrated guide to new practices that release the tension held in the body to create a new balanced alignment. In yoga, even seasoned practitioners have the habit of working the body from the surface layers of muscle. The muscles are linked to will powe[...]